Tag Archives: Under Armour

Under Armour takes a great leap forward

09.08.2014

Under Armour, whose uniforms for the US speed skaters allegedly fell short at the Sochi Olympics, has more than redeemed itself with IwillwhatIwant, a new campaign aimed at women. Like many other lifestyle brands, the athletic-wear designer is jumping on the girls’ and women’s empowerment bandwagon to celebrate those “who live on their own terms”…

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