Tag Archives: Target

The 2013 Emmys telecast—Gone and soon forgotten

29.09.2013

Another season, another head-scratcher of a show. Before the 2013 Emmys fade into well-deserved oblivion, let’s take a moment to present a couple of awards to the truly best creative productions of the night. Best cinematography and editing: Neutrogena (“Now, that’s beautiful.”) Best revival of a sympathetic theme: United Airlines (“Fly friendly.”) Coolest new product:…

What Scheherazade can teach marketers about storytelling

14.01.2013

Storytelling can save your (branding) life. Just ask Scheherazade whose captor and, later, consort—the king of Persia—tuned in for a 1001 nights. Storytelling is the word du jour for communicators in every genre. In yesterday’s NYT, there were two wonderful pieces about the importance of narrative as a way to make sense of our world.…

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