Tag Archives: Subaru

Do people who need people need Volvo?

21.04.2014

Remaining fresh and relevant is a challenge that every marketer faces at some point during a brand’s life cycle. Companies and organizations re-brand for a host of strategic and not-so-strategic reasons. There can be new leadership (and therefore new priorities), new competition (e.g. Samsung takes on Apple), new consumer behaviors and new platforms on which…

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