Tag Archives: storytelling

Of time, creativity and product demos

21.05.2013

My son, the millennial, graduated from college this past weekend so I am feeling very Tevye-ish (“Is this the little girl I carried, / Is this the little boy at play? / I don’t remember growing older, / When did they?”). Here are two spots that communicate much more elegantly not only my feelings this…

What Scheherazade can teach marketers about storytelling

14.01.2013

Storytelling can save your (branding) life. Just ask Scheherazade whose captor and, later, consort—the king of Persia—tuned in for a 1001 nights. Storytelling is the word du jour for communicators in every genre. In yesterday’s NYT, there were two wonderful pieces about the importance of narrative as a way to make sense of our world.…

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