Sochi | orion advertising

Five lessons creatives can take from the Olympics

24.02.2014

The party in Sochi may be over but the lessons and memories linger on—for creatives, no less than athletes. Herewith, some inspiration to take from the 2014 Winter Games. 1. Learn from the best. Study not just the best brands (and programs), but the creative teams (and performers) that bring them to life. Deconstruct their…

U-S-A! A-D-S! The selling of the 2014 Winter Olympics

10.02.2014

The hills are alive with the sounds of Sochi. Yes, at long last, the 2014 Winter Olympics have arrived, with all their pageantry (shades of Balanchine’s La Sonnambula and Nutcracker), politics and inhumanity to dogs. Let’s overlook for a moment NBC’s pompous (and patronizing) pre-opening show, the snarky comments about the accommodations and the kitschy…

Tag Archives: Sochi

Five lessons creatives can take from the Olympics

U-S-A! A-D-S! The selling of the 2014 Winter Olympics

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