Tag Archives: Scheherazade

What Scheherazade can teach marketers about storytelling

14.01.2013

Storytelling can save your (branding) life. Just ask Scheherazade whose captor and, later, consort—the king of Persia—tuned in for a 1001 nights. Storytelling is the word du jour for communicators in every genre. In yesterday’s NYT, there were two wonderful pieces about the importance of narrative as a way to make sense of our world.…

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