Tag Archives: privacy

Seven advertising and marketing trends to expect in 2014

06.01.2014

You don’t need a weatherman to know which way the marketing wind blows in 2014. Herewith, some trends to watch: 1. Personalization—Strengthening the always-on, personal one-on-one connection to brands will continue. NBC Nightly News with Brian Williams may be the first out of the box with a new tag: “It’s personal.” How truly beneficial this…

Google’s “Fearless” spot misses the point of “what (really) matters”

21.10.2013

In a charming new spot introducing the Nexus 7 tablet, Google shows what’s right—and wrong—with search as we know it. The commercial features a tween confronted with a public speaking assignment and a bad case of “glossophobia” who turns to his tablet for instruction and inspiration. He finds “The King’s Speech” and Colin Firth, FDR’s…

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