Heads you win, Hightail you lose
22.07.2013Brand equity is hard to come by so you don’t want to squander it, cause your users to lose confidence in your product/service or, worse, abandon you for the competition. Yet, amazingly, this is what YouSendIt–everyone’s go-to file-sharing service–has accomplished with a name change that’s about as puzzling as that of Kimye’s latest release, um,…