Tag Archives: mobile health

Apple and Dignity Health try a little tenderness

17.06.2013

Apple may have abandoned skeuomorphism with its iOS 7 (provoking a whole new controversy) but recent advertising and product development show the brand hasn’t lost its human touch. Released just this past week is a new print and TV campaign highlighting the company’s commitment to “design that enhances each life it touches.” It’s emotional, elegant,…

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