Tag Archives: McDonalds
It was the best of times (for the winners). It was the worst of times (“here’s to the losers.”). It was an evening of wretched excess and an excessively wretched host. A salute to art and a celebration of commerce. It was, in short, the 85th Academy Awards and it made for a long night.…
In a word, simplicity. At least, that’s what branding firm Siegel + Gale reports in their third annual global brand simplicity index, which analyzed and compared 500 leading brands and key industries around the world “to understand how scale and different attributes of simplicity affect consumer perceptions.” Some findings: 1. Who’s on top? Leading brands…
