Tag Archives: Longines

Advertising and the Kentucky Derby: a match made in television heaven

05.05.2014

Horse racing may be called the sport of kings, but our Triple Crown (Kentucky Derby, Pimlico Stakes, Belmont Stakes) is the quintessentially American blend of plebian commercialism (“Today’s race is brought to you by Yum Brands.”) and Thoroughbred tradition. Three days a year when the 1% and 99% come together in equine fandom and semi-drunken…

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