Panto, pageantry, pomp and—oh, yes, advertising—at the Olympics
30.07.2012Opening weekend at the London Olympics. Like everyone else on the planet, I spent quite a bit of time watching the 30th Olympiad. Not because I was especially interested in the parade of nations, the athletic equivalent of the Red Carpet (Who are you wearing? Ralph Lauren! Stella McCartney!) or the opening ceremony itself (overwhelming…