Tag Archives: logos

What logos say about brands and brains

02.11.2014

Your logo is more than just a pretty face. It’s a stimulus for a whole host of perceptions that determine whether or not prospects reach for your brand or Brand X and how they feel about it when they do. Logomaker has put together a nifty infographic based on the latest neuroscience showing how the…

If logos could talk, what would they say?

12.08.2013

Anyone who’s ever undergone an exercise in (re)branding knows the challenge logo design presents. After the research, the strategizing, the endless rounds of diplomatic back-and-forth with all the stakeholders, the numerous iterations and testing, you and your brand’s identity eventually reach that karmic state where all is distilled into one unassailable truth. An image so…

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