Tag Archives: Lippincott

Amazon’s delivery by drone and other flights of creative fancy

02.12.2013

Jeff Bezos’s announcement on “60 Minutes” that Amazon is about to launch a drone delivery system for select merchandise has set the cyberworld buzzing. While “Prime Air” deliveries are unlikely to take off before 2015 (at the earliest), this improbable innovation is a perfect example of what branding and strategy firm, Lippincott (think Starbucks, Coca…

    Sign up for our blog