Tag Archives: IKEA

Homes, phones and logo design

07.04.2014

Like the cherry blossoms, the housing market is emerging from its long winter of discontent and with it comes a crop of new creative selling  and selling around “the American dream.” Our listings this week: Berkshire Hathaway is bullish on real estate. On homebuyers and sellers’ acumen, not so much. In this new commercial, an affluent…

What consumers want from their brands

07.01.2013

In a word, simplicity. At least, that’s what branding firm Siegel + Gale reports in their third annual global brand simplicity index, which analyzed and compared 500 leading brands and key industries around the world “to understand how scale and different attributes of simplicity affect consumer perceptions.” Some findings: 1. Who’s on top? Leading brands…

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