Tag Archives: IDEO

Empathetic design. Fantasia. Interpretive dance. Crowd-sourcing.


A few of my favorite (creative) things this week and well worth adding to your summer reading/viewing list. Empathetic design. This 60-Minutes profile of David Kelley, founder of IDEO and good friend of Steve Jobs, is a master class on how thoughtful, intuitive design can change the world. The Rite stuff. An appreciation of Walt…

Can good design lead to better health?


The Patient Protection-Affordable Care Act has been called many things, but an exemplar of good design is not one of them. Until now. The California Health Care Foundation, along with nine other public and private organizations, has called on design firm, IDEO, to help tackle one of the more challenging elements of the act—the statewide…

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