Tag Archives: Honda

On the road and off

26.10.2015

In the pantheon of pain, air travel ranks up there with root canal and tax prep. From security theatre to DVT-inducing seats, the reality of life in the air contrasts cruelly with the promise and romance of the open skies. Not so with Delta Airlines whose new spot keeps its messaging focused on the horizon…

You say you want an evolution? Acura’s re-brand stalls out.

15.07.2013

Charles Darwin, call your agent. American Honda has pre-empted your theory of evolution and put it in the service of an automobile. Not just any vehicle, but the Acura MDX, “the world’s smartest luxury SUV.” Just how smart is this SUV? What goes into its elevated IQ and evolved superiority? Rear view cameras? Parking assists?…

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