This is Orion Advertising and we approve this message. As the sainted Ronald Reagan might say, there they go again. The Republicans are reinventing themselves, slipping in and out of personas faster than a model changing clothes during Fashion Week. All in a vain attempt to put a pretty mask on a harsh, plutocratic and…
A brand, as Donny Deutsch has often observed, is a “set of values.” It is not a tagline, a logo or a colorway, yet all those things are trade dress that communicates just what those values represent. When there’s a disconnect between the values and the reality of the consumer experience or understanding, branding goes…
Lesley Gore reminds women (and men) of what’s at stake if Romney and the GOP prevail at the polls. For some reason, this affected me like no other commercial or video on the same subject. Maybe it was the diversity of women (age, ethnicity, preference). Maybe it was the anger in the lyrics. Or maybe…
After the dystopian GOP convention in Tampa, the Democrats pulled off a brilliant performance in Charlotte this past week. From start to finish, it was a work of art, burnished with expert staging, exceptional production values and a line-up of compelling speakers who spoke with one voice and reassured the faithful that hope and change…