Tag Archives: Google

Google’s “Fearless” spot misses the point of “what (really) matters”

21.10.2013

In a charming new spot introducing the Nexus 7 tablet, Google shows what’s right—and wrong—with search as we know it. The commercial features a tween confronted with a public speaking assignment and a bad case of “glossophobia” who turns to his tablet for instruction and inspiration. He finds “The King’s Speech” and Colin Firth, FDR’s…

What consumers want from their brands

07.01.2013

In a word, simplicity. At least, that’s what branding firm Siegel + Gale reports in their third annual global brand simplicity index, which analyzed and compared 500 leading brands and key industries around the world “to understand how scale and different attributes of simplicity affect consumer perceptions.” Some findings: 1. Who’s on top? Leading brands…

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