Tag Archives: FedEx

If logos could talk, what would they say?

12.08.2013

Anyone who’s ever undergone an exercise in (re)branding knows the challenge logo design presents. After the research, the strategizing, the endless rounds of diplomatic back-and-forth with all the stakeholders, the numerous iterations and testing, you and your brand’s identity eventually reach that karmic state where all is distilled into one unassailable truth. An image so…

Comic relief as the campaign draws to a close

22.10.2012

Only 15 shopping days til the presidential election and it seems everyone (including the candidates) can’t wait for it to be over. But, this being America, all manner of commercial interests are getting into the act and using humor to make their pitch within the confines of a campaign. There’s Purina’s America’s Pet Debate that…

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