Tag Archives: drone

Amazon’s delivery by drone and other flights of creative fancy


Jeff Bezos’s announcement on “60 Minutes” that Amazon is about to launch a drone delivery system for select merchandise has set the cyberworld buzzing. While “Prime Air” deliveries are unlikely to take off before 2015 (at the earliest), this improbable innovation is a perfect example of what branding and strategy firm, Lippincott (think Starbucks, Coca…

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