Tag Archives: Cheerios

The one and only Cheerios does it again


I just can’t quit The Roosevelts. So it was with a sensitized eye that I first saw “Third Shift,” the new spot from Cheerios that honors the bond between food and family. Shot in muted colors that bring to mind Depression-era newsreels or Dorothea Lange, it is utterly faithful to the brand’s longtime messaging and…

Cheerios stands its ground


Brands, like the companies that own them, don’t like to rock the boat. A few negative comments on Facebook or YouTube or Twitter can bring a lot of grief to the bottom line and the marketing directors charged with managing the fallout. Cheers, then, to Cheerios (and its parent company, General Mills), which not only…

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