Tag Archives: branding

What’s wrong with this picture?

01.03.2016

Art is not for the timid. Neither is (re)branding. Both provoke intense reactions and when the brand in question is an iconic museum, everyone’s a critic. The Metropolitan Museum has—for a variety of reasons (new leadership and an expanded footprint among them)—decided not to leave well enough alone but to reinvent its much beloved logo.…

What logos say about brands and brains

02.11.2014

Your logo is more than just a pretty face. It’s a stimulus for a whole host of perceptions that determine whether or not prospects reach for your brand or Brand X and how they feel about it when they do. Logomaker has put together a nifty infographic based on the latest neuroscience showing how the…

Do people who need people need Volvo?

21.04.2014

Remaining fresh and relevant is a challenge that every marketer faces at some point during a brand’s life cycle. Companies and organizations re-brand for a host of strategic and not-so-strategic reasons. There can be new leadership (and therefore new priorities), new competition (e.g. Samsung takes on Apple), new consumer behaviors and new platforms on which…

Seven advertising and marketing trends to expect in 2014

06.01.2014

You don’t need a weatherman to know which way the marketing wind blows in 2014. Herewith, some trends to watch: 1. Personalization—Strengthening the always-on, personal one-on-one connection to brands will continue. NBC Nightly News with Brian Williams may be the first out of the box with a new tag: “It’s personal.” How truly beneficial this…

Advertising stocking stuffers for end-of-year viewing

16.12.2013

Six last-minute creative and inspiring treats for every taste this holiday season. We especially enjoyed: Enough already with the fat talk. Special K takes a page from Dove and encourages women to stop the fat shaming and start celebrating their bodies (especially meaningful during this season of over-indulgence and New Year’s resolutions). North of the…

Yahoo! Marissa Mayer takes on logo design!

09.09.2013

Much has been made of Marissa Mayer’s work ethic (No maternity leave for me, thanks! And no more telecommuting for you!), aggressive growth strategies, resistance to government spying and even sense of style. But the world has remained blissfully unaware of her interest in logo design. Until now. Writing in Tumblr, the self-described geek reveals…

If logos could talk, what would they say?

12.08.2013

Anyone who’s ever undergone an exercise in (re)branding knows the challenge logo design presents. After the research, the strategizing, the endless rounds of diplomatic back-and-forth with all the stakeholders, the numerous iterations and testing, you and your brand’s identity eventually reach that karmic state where all is distilled into one unassailable truth. An image so…

Heads you win, Hightail you lose

22.07.2013

Brand equity is hard to come by so you don’t want to squander it, cause your users to lose confidence in your product/service or, worse, abandon you for the competition. Yet, amazingly, this is what YouSendIt–everyone’s go-to file-sharing service–has accomplished with a name change that’s about as puzzling as that of Kimye’s latest release, um,…

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