Tag Archives: big idea

What’s the big idea? George Lois explains it all to you.


George Lois made his name  as an “agent provocateur,” creating and selling “big ideas” that changed the way we looked at advertising— and the world. Best remembered for his provocative covers for Esquire Magazine, he was also the creative heart and soul behind such groundbreaking campaigns as VW, MTV and the Four Seasons Restaurant. Herewith,…

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