Tag Archives: big data

Seven advertising and marketing trends to expect in 2014


You don’t need a weatherman to know which way the marketing wind blows in 2014. Herewith, some trends to watch: 1. Personalization—Strengthening the always-on, personal one-on-one connection to brands will continue. NBC Nightly News with Brian Williams may be the first out of the box with a new tag: “It’s personal.” How truly beneficial this…

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