You don’t need a weatherman to know which way the marketing wind blows in 2014. Herewith, some trends to watch: 1. Personalization—Strengthening the always-on, personal one-on-one connection to brands will continue. NBC Nightly News with Brian Williams may be the first out of the box with a new tag: “It’s personal.” How truly beneficial this…
A few years ago during another period of ad agency consolidation, there arrived a press release from a firm called Conglomocon. It turned out to be a parody (I wish I could remember the source) and it came to mind last week when I read (in dead tree media) about the creation of a real-life…
NSA, meet Damien Hirst. Damien, meet the NSA. You have much in common–a lot of data (dots) that add up to (perhaps) not much. One could argue they are both making much ado about nothing (yet one is profiting handsomely) and need to “regain the trust of the marketplace.” Clearly, a case of life imitating art.…