Tag Archives: apology

Why sorry seems to be the hardest word: the art of apology


In the new novel, “A Thousand Pardons,” the protagonist (stay-at-home mom turned professional crisis communicator) urges her clients to apologize honestly and sincerely for their misdeeds. No dancing around the subject, no past passive exonerative (“mistakes were made”), nothing too clever by half.  Just a humble “I’m sorry. I did a bad thing. I will…

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