Tag Archives: advertising

Bread and circuses

15.08.2016

The Olympics are upon us. Which means inspiring athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?) Still, attention must be paid. Herewith my medalists so far: Gold: Dick’s…

Cents and nonsense: making what you will of financial services advertising

31.03.2014

March Madness is upon us. No, not college hoops, but that last, frantic dash to preparing income tax returns (the one time of year I totally identify with Grover Norquist) and thinking maybe, just maybe, we the 99% need to get a little more organized about budgeting and financial planning. Luckily, help is on the…

U-S-A! A-D-S! The selling of the 2014 Winter Olympics

10.02.2014

The hills are alive with the sounds of Sochi. Yes, at long last, the 2014 Winter Olympics have arrived, with all their pageantry (shades of Balanchine’s La Sonnambula and Nutcracker), politics and inhumanity to dogs. Let’s overlook for a moment NBC’s pompous (and patronizing) pre-opening show, the snarky comments about the accommodations and the kitschy…

Seven advertising and marketing trends to expect in 2014

06.01.2014

You don’t need a weatherman to know which way the marketing wind blows in 2014. Herewith, some trends to watch: 1. Personalization—Strengthening the always-on, personal one-on-one connection to brands will continue. NBC Nightly News with Brian Williams may be the first out of the box with a new tag: “It’s personal.” How truly beneficial this…

Advertising stocking stuffers for end-of-year viewing

16.12.2013

Six last-minute creative and inspiring treats for every taste this holiday season. We especially enjoyed: Enough already with the fat talk. Special K takes a page from Dove and encourages women to stop the fat shaming and start celebrating their bodies (especially meaningful during this season of over-indulgence and New Year’s resolutions). North of the…

Creativity, advertising and the art of being vulnerable

04.11.2013

The annuals are coming, the annuals are coming! Yes, let us all mark the arrival of those year-end reviews celebrating the best of the best creative in advertising, design, illustration, interactive and photography. And praise the winners, who always make me feel like a hack, but inspire me all the same. Communication Arts’s 2013 advertising…

Priority:You. Out-of-the-box thinking from the Postal Service

26.08.2013

The USPS has delivered an uplifting new spot that takes on falling revenues and market share with a story of connections and community, all thanks to couriers making their appointed rounds. Ostensibly a promotion for priority mail (one of the few profitable services in the company’s portfolio), the commercial is also a paean to postal…

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