Tag Archives: 4As

Breaking through the zetabytes

18.03.2013

The advertising column in today’s NYT covers the recent 4As conference and notes, among other things, that ad “agency executives rivaled their clients in the use of industry jargon.” If you can get past such terms as “zetabytes” (a measure of information storage capacity) or “customer decision journey,” what we (or they) are really talking…

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