Last night’s Golden Globes were good for the soul. (For charity’s sake, we’ll overlook the bizarre schtick perpetrated by Sofia Vergara, Goldie Hawn and Amy Schumer.) Moonlight and La La Land deserved their honors and I hope that we as a nation deserve the inspiring words of Viola Davis and Meryl Streep. They are the healing we’ve been waiting for since Election Day.
The commercial canon was exceptional too. Herewith my faves:
L’Oreal Rosy Tone Moisturizer. When Queen Helen speaks, we women listen. A lovely homage to age and beauty. Yes, “we’ve still got it. And we’re still worth it.”
L’Oreal Match 33-Shades Foundations puts identity politics in its prettiest light, celebrating the multi-culti, multi-hued and multi-gendered real world we aspire to inhabit. https://ispot.tv/a/A8Zf
TurboTax rescues horror-film stalwart Kathy Bates from a houseful of creepy un-dead children. Can Intuit rescue us from the new administration as well, I wonder? https://ispot.tv/a/AmlI
Cheerios is all about love. And what’s more lovable than funny baby videos. A delight. https://ispot.tv/a/AN_C
Creativity can indeed soothe a broken heart.
We will always remember
Every year, the date takes us by surprise. On September 11, we honor the memory of the innocents killed on that day (and since) and the two beautiful buildings whose absence still leaves a hole in the heart of New York 15 years on.
The Olympics are upon us. Which means inspiring athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?)
Still, attention must be paid. Herewith my medalists so far:
Gold: Dick’s Sporting Goods seems to have taken Carl Sagan’s words to heart with a visually arresting spot featuring the precious metals (and mettle) in all of us.
Silver: Michelob Ultra celebrates #Rio2016 with a hilarious mash-up of golf and futbol.
Bronze: The “anything you can do I can do better” prize is awarded to all the many marketers recognizing girl power in every field.
Lead: The biggest loser (for me, anyway) is GE, which seems to have fallen off the podium of creativity and good taste with its odd and awkward campaign, “Sarah.” What is this about? An important story is buried under cringe-worthy set-ups featuring a young engineer and her apparently on-the-spectrum brother. Why?
One more week to go and then the other games—the presidential campaign—begin in earnest. I’m rooting for the Giant Meteor.