Monthly Archives: February 2017

Truth and consequences


Like the current administration, advertisers sometimes stray into a world of alternate reality. Maybe they think we won’t recognize it for what it is (i.e. we’re gullible) or they feel the production values of their communications–beautifully and expensively rendered–will overwhelm the message. Or the messenger. Two new spots come to mind. The first, “Go Boldly,”…

All the world’s a stage


And for marketers and their agencies, the Superbowl is one of the greatest. Big money, big egos, high stakes and occasionally high art. This year, it was #SuperBowlSoPolitical. Instead of frat humor, we saw (for the most part) bigger, topical truths told with intelligence, emotion, cinematic production values and sly humor, specifically: Coca Cola (an…

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