Early Christmas Presence


Oh, who am I kidding? Christmas, like the presidential horse races, is a year ‘round event with much the same result. We’re never wholly satisfied with what we get. I’ll leave it to the pundits to predict the toy (um, candidate) of the year, but here are three new commercials that may bring joy to the world and lightness to the wallet.

Claiming “this is our season,” the beleaguered US Post Office gets a chance to shine with this energetic spot reminding gift-givers and recipients alike that they can depend on priority mail to deliver the presents on time.

I’ve never found a car, much less a BMW, under the tree or menorah, but maybe I don’t hang out with the right people. The carmaker takes us “on the road home” via planes, trains and one beauty shot of an automobile at the very end. What could have been nostalgic treacle is given a nice modern vibe.

Finally, this from Esteem, an implantable hearing device. Not exactly holiday-themed, but its brand promise (“an earful of awesome”), pretty graphics and jaunty music make it a gift of creativity we can all enjoy at any time of the year.

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