Rob Kapilow is a “tummler,” (Yiddish for “professional entertainer”) in the very best sense of the word. To be sure, he’s a classically trained “composer, conductor and commentator” but his effervescent, spirited and engaging presentation would be as welcome at Grossinger’s as it was last night at GW Lisner Auditorium where he turned his considerable…
Remaining fresh and relevant is a challenge that every marketer faces at some point during a brand’s life cycle. Companies and organizations re-brand for a host of strategic and not-so-strategic reasons. There can be new leadership (and therefore new priorities), new competition (e.g. Samsung takes on Apple), new consumer behaviors and new platforms on which…
This is Orion Advertising and we approve this message. As the sainted Ronald Reagan might say, there they go again. The Republicans are reinventing themselves, slipping in and out of personas faster than a model changing clothes during Fashion Week. All in a vain attempt to put a pretty mask on a harsh, plutocratic and…
Like the cherry blossoms, the housing market is emerging from its long winter of discontent and with it comes a crop of new creative selling and selling around “the American dream.” Our listings this week: Berkshire Hathaway is bullish on real estate. On homebuyers and sellers’ acumen, not so much. In this new commercial, an affluent…