It’s good to be the king, as Mel Brooks (playing Louis XVI) famously observed. But it’s even better to be a founding father. That way you get all the credit for being present at the creation but little of the blame when your offspring grows up sullen and contentious. And in America what better way to make a sale with a reference—however broad or irrelevant—to more enlightened times and players.
Two marketers, however, stand out in all the Presidents’ Day deals-and-discounts commercial shlock. Both Quicken Loans and Nationwide leverage our founding fathers with appealing and memorable creative that effectively communicates their selling message while staying true to their brands.
Our favorites today: