The USPS has delivered an uplifting new spot that takes on falling revenues and market share with a story of connections and community, all thanks to couriers making their appointed rounds. Ostensibly a promotion for priority mail (one of the few profitable services in the company’s portfolio), the commercial is also a paean to postal…
“Museum Hours” unfolds slowly, like a walk through a gallery or a lecture in art history class. Painting by painting, slide by slide. The closer you look, the more you see–little details that reveal links between the people and landscapes on both sides of the canvas, blurring the line between what’s “real” and what’s “art.”…
Anyone who’s ever undergone an exercise in (re)branding knows the challenge logo design presents. After the research, the strategizing, the endless rounds of diplomatic back-and-forth with all the stakeholders, the numerous iterations and testing, you and your brand’s identity eventually reach that karmic state where all is distilled into one unassailable truth. An image so…
A few years ago during another period of ad agency consolidation, there arrived a press release from a firm called Conglomocon. It turned out to be a parody (I wish I could remember the source) and it came to mind last week when I read (in dead tree media) about the creation of a real-life…