Monthly Archives: August 2013

Priority:You. Out-of-the-box thinking from the Postal Service


The USPS has delivered an uplifting new spot that takes on falling revenues and market share with a story of connections and community, all thanks to couriers making their appointed rounds. Ostensibly a promotion for priority mail (one of the few profitable services in the company’s portfolio), the commercial is also a paean to postal…

If logos could talk, what would they say?


Anyone who’s ever undergone an exercise in (re)branding knows the challenge logo design presents. After the research, the strategizing, the endless rounds of diplomatic back-and-forth with all the stakeholders, the numerous iterations and testing, you and your brand’s identity eventually reach that karmic state where all is distilled into one unassailable truth. An image so…

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