Omega tells time beautifully

29.04.2013

If it’s May, it must be time for watch advertising, all the better to celebrate the trifecta of late Spring events: Mother’s Day, Father’s Day and graduation. Rather than focusing on the traditional (and often brand-indistinguishable) beauty shots (of product or wearer), Omega shows us precisely what makes its Co-Axial Chronometer tick with magical animation that takes us on a journey through time and space all within a tiny universe of 3D mechanical gear wheels. TRT is 70 seconds and time literally flies. Created by HMNS (Milan) and produced by “digital esthetics lab,” taxfreefilm (Parma). The haunting, otherworldly score is by Harry Gregson-Williams.

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