As elections go, the recent presidential contest was pretty ugly. But Morteza Karimi has transformed it into a thing of beauty with a red/blue infographic that arrays the key words and memes that held pride of place in social media, specifically Twitter. The visualization came together by sorting out and finding commonalities among key words tweeted by Obama’s and Romney’s supporters and analyzing the time of their use and the frequency.
No surprise, Team Obama stressed action word like “vote” and “ballot” or emotional themes like “women.” The Romney campaign stuck with “Ohio,” “America,” and “Ryan”—a strategy that ultimately proved unfruitful in so many ways. Will verbs carry the day in 2016? Will infographics? Time will tell.