Macho, macho men (and their stuff)

ad promoting new game from Electronic Arts

Clever gamesmanship

What do men want? My god, what do they want? Two TV spots and one print ad answer the question with occasionally ribald humor and verve:

Tools that make “bleeping sense.” (Rockwell).
Room to crouch without singing soprano. (Duluth Trading Company)
And a 130 mph speed limit. (Electronic Arts)

Proof that men (and women) want–and need–a good laugh.


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