Lost track of the Republican contenders? Disappointed in the audacity of hype? Still horrified by past third-party candidates, Perot and Nader? Fear not. There is an alternative: Americans Elect, a new advocacy organization, promising a true third way in campaigning–the first non-partisan direct presidential election in history. As earnest as a student council election but as potentially revolutionary as, well, 1776, it’s all about power to the people, “putting country before party…America’s interests before special interests…to help break gridlock and change politics as usual.” But like all campaigns, it needed a tagline. Four options (sadly not especially powerful) were put to the delegates for a vote. (via “likes” not levers.) You can see the winner and follow the action on Americans Elect’s Facebook page.