Tag Archives: creativity

Riding the waves

08.10.2017

It’s been a while…apologies. But today I wanted to share a very interesting and relevant article I read in the NYT Sunday Business Section—specifically “Corner Office,” which interviews business leaders (some names you may recognize, others not) and asks them about their earliest influences, early leadership lessons, what they’re looking for when they hire and…

Bread and circuses

15.08.2016

The Olympics are upon us. Which means inspiring athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?) Still, attention must be paid. Herewith my medalists so far: Gold: Dick’s…

Vive la France

14.11.2015

Once more the shock. Once more the horror. As always, artists are on the front line capturing what we didn’t even know what was in our hearts. Liberté, Egalité, Creativité.    

Too old to make excuses

25.08.2015

A few weeks ago, Dominique Browning, writer, gardener and woman of a certain age, declared her independence from the insecurities and “annoyances” that, in her younger days, would have “knocked her off her perch.” Her new mantra? “I’m too old for this.” I know the feeling. I’m too old for the profession I once loved.…

It’s all over but the shouting

01.03.2015

What is it with all the screaming? Are braying animals or shrieking humans really the best way to, um, break through the clutter? From Discover Card’s “No surprises” (a goat, a mic, a man with an extreme startle reflex) to Geico’s “Scapegoat” (bad karma on the assembly line) and Sprint’s “Apology” (don’t ass-k), engaging viewers…

The softer side of the Super Bowl

02.02.2015

This year’s advertising line-up on the Super Bowl (XLIX, for those keeping score in Ancient Rome) was all about dads. And making people happy. And love. Oh, and hashtags. They were big. You couldn’t call yourself a hip and happening “super” marketer without one. There was so much sweetness and light that you almost forgot…

Under the tree

20.12.2014

I want what they’re having. The irrepressible joie de vivre and inspired creativity that make these my favorite spots of the season. – Target. It’s the toys that ask the question on every kid’s lips: “what d’ya get? What d’ya get? Dude, what d’ya get?” – Apple. Our love is here to stay for the…

Early Christmas Presence

16.11.2014

Oh, who am I kidding? Christmas, like the presidential horse races, is a year ‘round event with much the same result. We’re never wholly satisfied with what we get. I’ll leave it to the pundits to predict the toy (um, candidate) of the year, but here are three new commercials that may bring joy to…

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