Category Archives: Blog

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Under the tree

20.12.2014

I want what they’re having. The irrepressible joie de vivre and inspired creativity that make these my favorite spots of the season. – Target. It’s the toys that ask the question on every kid’s lips: “what d’ya get? What d’ya get? Dude, what d’ya get?” – Apple. Our love is here to stay for the…

Early Christmas Presence

16.11.2014

Oh, who am I kidding? Christmas, like the presidential horse races, is a year ‘round event with much the same result. We’re never wholly satisfied with what we get. I’ll leave it to the pundits to predict the toy (um, candidate) of the year, but here are three new commercials that may bring joy to…

What logos say about brands and brains

02.11.2014

Your logo is more than just a pretty face. It’s a stimulus for a whole host of perceptions that determine whether or not prospects reach for your brand or Brand X and how they feel about it when they do. Logomaker has put together a nifty infographic based on the latest neuroscience showing how the…

The one and only Cheerios does it again

17.10.2014

I just can’t quit The Roosevelts. So it was with a sensitized eye that I first saw “Third Shift,” the new spot from Cheerios that honors the bond between food and family. Shot in muted colors that bring to mind Depression-era newsreels or Dorothea Lange, it is utterly faithful to the brand’s longtime messaging and…

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