Category Archives: Blog

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Bread and circuses

15.08.2016

The Olympics are upon us. Which means inspiring athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?) Still, attention must be paid. Herewith my medalists so far: Gold: Dick’s…

Love is love is love

05.07.2016

In my other life, I’m a health coach focusing on women, weight and self-esteem. It helps that I was once a fat girl so this is not a theoretical exercise or cool “encore career.” It’s personal. Which is why I love these spots from Dove (“My Beauty”) and JC Penney (“Here I am”) celebrating body…

Any color as long as it’s “nude”

02.06.2016

Fashion is having a kumbaya moment. From shoes to cosmetics, designers are celebrating the many hues of nude. Now, Naja has introduced Nude for all, a collection of intimate apparel in seven color options–from palest beige to very dark. All designed to enhance their wearer’s shape and body positivity. Founders Catalina Girald and actress Gina Rodriguez…

Fit to be tried

25.04.2016

I work out a lot and I’m a big fan of health trackers. But even the most slothful won’t be able to resist this delightful spot, appropriately titled “Dualities,” for the Fitbit Blaze. (Full disclosure: I’m a loyal Fitbit wearer.) From the music (Screamin’ Jay Hawkins’s “Little Demons”) to the action (a series of compellingly…

What’s wrong with this picture?

01.03.2016

Art is not for the timid. Neither is (re)branding. Both provoke intense reactions and when the brand in question is an iconic museum, everyone’s a critic. The Metropolitan Museum has—for a variety of reasons (new leadership and an expanded footprint among them)—decided not to leave well enough alone but to reinvent its much beloved logo.…

Something fishy

11.02.2016

  I’m a news junkie and a doctor wannabee, so between those two passions, I end up paying attention to a lot of pharma commercials targeted to, well, the older and less well among us. Usually I lose interest after the first few seconds because once the “creative” part of the messaging is done, there’s…

Oh, grow up!

06.01.2016

There are commercials that pique your interest and others that just piss you off. To start off the new year in an appropriately picky frame of mind, here’s an example of each. Schwab “Own your tomorrow.” On the theory that even high-net-worth individuals don’t know everything there is to know about making (and keeping) money,…

Cats to the rescue (again)

30.11.2015

From breaking the Internet to safeguarding national security, cats are having another of their nine-lives moments. How better to reward them with a treat, especially in light of the horrible and demeaning costumes we make them wear. Herewith, the best spot of the Christmas—or any—season. Thank you, Temptations Cat Treats and servez-vous!

Vive la France

14.11.2015

Once more the shock. Once more the horror. As always, artists are on the front line capturing what we didn’t even know what was in our hearts. Liberté, Egalité, Creativité.    

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