Category Archives: Blog

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Any color as long as it’s “nude”

02.06.2016

Fashion is having a kumbaya moment. From shoes to cosmetics, designers are celebrating the many hues of nude. Now, Naja has introduced Nude for all, a collection of intimate apparel in seven color options–from palest beige to very dark. All designed to enhance their wearer’s shape and body positivity. Founders Catalina Girald and actress Gina Rodriguez…

Fit to be tried

25.04.2016

I work out a lot and I’m a big fan of health trackers. But even the most slothful won’t be able to resist this delightful spot, appropriately titled “Dualities,” for the Fitbit Blaze. (Full disclosure: I’m a loyal Fitbit wearer.) From the music (Screamin’ Jay Hawkins’s “Little Demons”) to the action (a series of compellingly…

What’s wrong with this picture?

01.03.2016

Art is not for the timid. Neither is (re)branding. Both provoke intense reactions and when the brand in question is an iconic museum, everyone’s a critic. The Metropolitan Museum has—for a variety of reasons (new leadership and an expanded footprint among them)—decided not to leave well enough alone but to reinvent its much beloved logo.…

Something fishy

11.02.2016

  I’m a news junkie and a doctor wannabee, so between those two passions, I end up paying attention to a lot of pharma commercials targeted to, well, the older and less well among us. Usually I lose interest after the first few seconds because once the “creative” part of the messaging is done, there’s…

Oh, grow up!

06.01.2016

There are commercials that pique your interest and others that just piss you off. To start off the new year in an appropriately picky frame of mind, here’s an example of each. Schwab “Own your tomorrow.” On the theory that even high-net-worth individuals don’t know everything there is to know about making (and keeping) money,…

Cats to the rescue (again)

30.11.2015

From breaking the Internet to safeguarding national security, cats are having another of their nine-lives moments. How better to reward them with a treat, especially in light of the horrible and demeaning costumes we make them wear. Herewith, the best spot of the Christmas—or any—season. Thank you, Temptations Cat Treats and servez-vous!

Vive la France

14.11.2015

Once more the shock. Once more the horror. As always, artists are on the front line capturing what we didn’t even know what was in our hearts. Liberté, Egalité, Creativité.    

On the road and off

26.10.2015

In the pantheon of pain, air travel ranks up there with root canal and tax prep. From security theatre to DVT-inducing seats, the reality of life in the air contrasts cruelly with the promise and romance of the open skies. Not so with Delta Airlines whose new spot keeps its messaging focused on the horizon…

Belsomra wakes up a tired category

28.09.2015

A few years ago, The New Yorker ran a fascinating story about the FDA and the long, nightmarish process Merck underwent to get approval for a new class of anti-insomnia drugs. The article appeared in December 2013 and this month, the first commercial promoting the medication arrived…with a whisper. Unlike most sleeping pills, which knock…

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