Category Archives: Blog

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It’s a dog’s life

21.04.2015

We love our dogs. And they love us. Or at least they know how to fake it. When they look at us with those soulful eyes (and we look back), we’re flooded with oxytocin and bond like glue. In less skillful hands (paws?), the new Beneful dog food campaign could have been a mess of…

airbnb brings the magic home

05.04.2015

While MadMen (returning tonight) takes pride in its fetish for period detail, airbnb brings to life the magic and modernist vibe from advertising’s golden age. A superlative ad in every way. 

The AFA claims to speak for God and what it says isn’t pretty

25.03.2015

Holy-moly! I’m all for free expression of religion, advocacy and even the pairing of the two. But this takes the (wedding) cake. In a last ditch effort to save civilization, children and Christianity from the “desires of man,” the American Family Association is urging the Supreme Court to “adjudicate rightly that which is God’s alone…

It’s all over but the shouting

01.03.2015

What is it with all the screaming? Are braying animals or shrieking humans really the best way to, um, break through the clutter? From Discover Card’s “No surprises” (a goat, a mic, a man with an extreme startle reflex) to Geico’s “Scapegoat” (bad karma on the assembly line) and Sprint’s “Apology” (don’t ass-k), engaging viewers…

The softer side of the Super Bowl

02.02.2015

This year’s advertising line-up on the Super Bowl (XLIX, for those keeping score in Ancient Rome) was all about dads. And making people happy. And love. Oh, and hashtags. They were big. You couldn’t call yourself a hip and happening “super” marketer without one. There was so much sweetness and light that you almost forgot…

Finding your voice

11.01.2015

How do you find your voice in the din of the marketplace? How do you use your craft to tell a familiar story in new, unexpected ways? How do you reconcile the desire to be the best with the pull of fame? These are some of the questions asked and answered in a beautiful performance…

Under the tree

20.12.2014

I want what they’re having. The irrepressible joie de vivre and inspired creativity that make these my favorite spots of the season. – Target. It’s the toys that ask the question on every kid’s lips: “what d’ya get? What d’ya get? Dude, what d’ya get?” – Apple. Our love is here to stay for the…

Early Christmas Presence

16.11.2014

Oh, who am I kidding? Christmas, like the presidential horse races, is a year ‘round event with much the same result. We’re never wholly satisfied with what we get. I’ll leave it to the pundits to predict the toy (um, candidate) of the year, but here are three new commercials that may bring joy to…

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