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Early Christmas Presence

16.11.2014

Oh, who am I kidding? Christmas, like the presidential horse races, is a year ‘round event with much the same result. We’re never wholly satisfied with what we get. I’ll leave it to the pundits to predict the toy (um, candidate) of the year, but here are three new commercials that may bring joy to…

What logos say about brands and brains

02.11.2014

Your logo is more than just a pretty face. It’s a stimulus for a whole host of perceptions that determine whether or not prospects reach for your brand or Brand X and how they feel about it when they do. Logomaker has put together a nifty infographic based on the latest neuroscience showing how the…

The one and only Cheerios does it again

17.10.2014

I just can’t quit The Roosevelts. So it was with a sensitized eye that I first saw “Third Shift,” the new spot from Cheerios that honors the bond between food and family. Shot in muted colors that bring to mind Depression-era newsreels or Dorothea Lange, it is utterly faithful to the brand’s longtime messaging and…

Bob McDonnell’s war on woman

23.08.2014

The DMV (DC, Maryland and Virginia) is alive with the sounds of scandal as the corruption trial of former VA Governor Robert McDonnell plays on in Richmond. Every day, another shocker–from fraudulent bank statements to designer frocks; it is—for Democrats at least—a celebration of schadenfreude. This is, you may remember, the man who during the…

Under Armour takes a great leap forward

09.08.2014

Under Armour, whose uniforms for the US speed skaters allegedly fell short at the Sochi Olympics, has more than redeemed itself with IwillwhatIwant, a new campaign aimed at women. Like many other lifestyle brands, the athletic-wear designer is jumping on the girls’ and women’s empowerment bandwagon to celebrate those “who live on their own terms”…

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