I want what they’re having. The irrepressible joie de vivre and inspired creativity that make these my favorite spots of the season.
- Target. It’s the toys that ask the question on every kid’s lips: “what d’ya get? What d’ya get? Dude, what d’ya get?”
- Apple. Our love is here to stay for the brand and the emotional power of its storytelling.
- Fitbit. If this doesn’t get you moving, nothing will.
- Wolff Olins takes the traditional agency Christmas card and turns it “sideways.”
Happy Holidays, everyone. Hope you get everything you wish for in 2015.
It didn’t start at Ferguson
If Francisco Goya were around today, what would he make of Ferguson? How would Henrik Ibsen, the playwright and champion of trapped women everywhere, get his head around personhood amendments? And what would Rembrandt, portraitist of satisfied Dutch burghers and bankers, think of the Koch brothers? Art has always been both a mirror and a fabulist, reflecting back in words, pictures or sound a bigger truth about us and the society we live in. The stories can be dangerous, soothing, transformative or transgressive, but whatever their form, their creators have all sought to reveal new ways to depict and respond to the events, large and small, that shape their world. But do artists have, by virtue of their creative gifts, a special responsibility to address social issues? Is “culture” a strong enough platform to withstand the heavy and emotional lifting that they provoke? Anguished by economic and social inequality and finding little solace or clarity from pundits or policy experts, NYT film critic A.O. Scott turned to the cultural community for enlightenment. In an admittedly unscientific survey, he asked nine artistic luminaries including documentarian Ken Burns, rapper J. Cole, poet Patricia Lockwood and writer-producer David Simon what “art has done and should do at this moment of political impasse, racial tension and economic crisis.” The responses were as varied as the artists themselves, but for me, Ken Burns had the right approach: “Perhaps outer circumstances seem different, but the essential challenges of the artist remain the same. It is always hard. As it should be. Complicated times are no excuse.” Read this thoughtful essay “Looking the Other Way” and all the artists’ commentaries here.
Oh, who am I kidding? Christmas, like the presidential horse races, is a year ‘round event with much the same result. We’re never wholly satisfied with what we get. I’ll leave it to the pundits to predict the toy (um, candidate) of the year, but here are three new commercials that may bring joy to the world and lightness to the wallet.
Claiming “this is our season,” the beleaguered US Post Office gets a chance to shine with this energetic spot reminding gift-givers and recipients alike that they can depend on priority mail to deliver the presents on time.
I’ve never found a car, much less a BMW, under the tree or menorah, but maybe I don’t hang out with the right people. The carmaker takes us “on the road home” via planes, trains and one beauty shot of an automobile at the very end. What could have been nostalgic treacle is given a nice modern vibe.
Finally, this from Esteem, an implantable hearing device. Not exactly holiday-themed, but its brand promise (“an earful of awesome”), pretty graphics and jaunty music make it a gift of creativity we can all enjoy at any time of the year.