Too old to make excuses

25.08.2015

A few weeks ago, Dominique Browning, writer, gardener and woman of a certain age, declared her independence from the insecurities and “annoyances” that, in her younger days, would have “knocked her off her perch.” Her new mantra? “I’m too old for this.”

I know the feeling.

I’m too old for the profession I once loved. And, to be fair, still love–for all its excesses and foolishness. I just don’t have the patience for advertising that’s poorly done, insulting to the intelligence, gratuitously loud and vulgar or just plain unwatchable. I used to say when I didn’t “get” an ad, “I must not be the target” (as though I somehow lacked the imagination to figure it out). But I think Ms Browning got it right. I’m just too old for this.

Consider these two recent crimes against creativity:

Sling TV. What is the significance of these—there’s no other word for it—fat kids assaulting old-school TV viewers in a variety of set-ups? How do these “anti-spokes-boys and girls” represent the brand in a good or persuasive way? (Who can even remember the selling points?) What client or agency would think bullying or obesity is funny? Is it a revenge fantasy for overweight individuals? “Take back TV”? Take this campaign off the air. Please.

VW diesel and “year end” sale. The former seek to dispel such “old wives tales” as diesel is slow and smelly; the latter makes sad, inappropriate puns about the year-end (rear end) sales event. Both campaigns feature a preternaturally patient salesman and four old harpies in helmet hair and braying, nasal New Joisey accents. Helmut Krone and Julian Koenig must be spinning in their graves.

Yup, too old.

And yet, there comes a campaign that restores my faith in the craft. Fiber One refreshes a tired old story—weight loss—in a sweetly humorous way, urging dieters (personified by a shlumpy shark and two Valley Girl lionesses) to give in to their instincts for dessert and satisfy their cravings with 150-calorie snack bars.

I’m never too old for that.

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PSAs that pack a punch

29.07.2015

Our devices are killing us…literally. AT&T reminds us that no text/post/email or phone call is “worth a life.” Put that phone away! And if you can’t–if the addiction is too strong–get help. Seriously. A brilliant and much needed campaign.

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Where iron is more precious than gold

27.06.2015

It was the week that was—politically, culturally and creatively. Herewith, some work that crossed our radar.

The sublime:
– At the Cannes Lions International Festival of Creativity (where presumably women can wear any shoes they like), Geometry Global (Dubai) was awarded the product design grand prix for its ingenious work for Lucky Iron Fish, a social enterprise dedicated to reducing iron deficiency rates around the world.

Love trumps hate

Love trumps hate

 

 

 

 

 

 

 

 

– Somewhere over the rainbow, love and equality win the day on social media and everywhere.

And the ridiculous:

Ellen DeGeneres rarely puts a foot wrong but she’s not doing herself any favors with this trite and uninspired QVC spot introducing her new home décor product line. It’s enough to make you wish there really were a “war on Christmas.”

– “Time upon a once.” When Yoda and Alice in Wonderland collaborate, this is the result. An inaudible mess, it is.

– A little help here? Sherwin Williams celebrates the women who “make a home,” apparently with no help from their children, spouses or contractors. It’s exhausting to watch, much less emulate.

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