Bread and circuses

15.08.2016

The Olympics are upon us. Which means inspiring athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?)

Still, attention must be paid. Herewith my medalists so far:

Gold: Dick’s Sporting Goods seems to have taken Carl Sagan’s words to heart with a visually arresting spot featuring the precious metals (and mettle) in all of us.

Silver: Michelob Ultra celebrates #Rio2016 with a hilarious mash-up of golf and futbol.

Bronze: The “anything you can do I can do better” prize is awarded to all the many marketers recognizing girl power in every field.

Lead: The biggest loser (for me, anyway) is GE, which seems to have fallen off the podium of creativity and good taste with its odd and awkward campaign, “Sarah.” What is this about? An important story is buried under cringe-worthy set-ups featuring a young engineer and her apparently on-the-spectrum brother. Why?

One more week to go and then the other games—the presidential campaign—begin in earnest. I’m rooting for the Giant Meteor.

The Olympics are upon us. Which means inspiring feats of athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?) Still, attention must be paid. Herewith my medalists so far: Gold: Dicks Sporting Goods seems to have taken Carl Sagan’s words to heart with a visually arresting spot featuring the precious metals (and mettle) in all of us. Silver: Michelob Ultra celebrates #Rio2016 with a hilarious mash-up of golf and futbol. Bronze: The “anything you can do I can do better” prize is awarded to all the many marketers recognizing girl power in every field. Lead: The biggest loser, for me, anyway is GE, which seems to have fallen off the podium of good taste and beautiful production values with its odd and awkward campaign, “Sarah.” What is this about? An important story is buried under cringe-worthy set-ups featuring a young engineer and her apparently on-the-spectrum brother. Why? One more week to go and then the other games—the presidential campaign—begin in earnest. I’m rooting for the Giant Meteor.

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Love is love is love

05.07.2016

In my other life, I’m a health coach focusing on women, weight and self-esteem. It helps that I was once a fat girl so this is not a theoretical exercise or cool “encore career.” It’s personal. Which is why I love these spots from Dove (“My Beauty”) and JC Penney (“Here I am”) celebrating body positivity and self-acceptance (if not pride).

We’ll know we have finally advanced as a species when love embraces all of us, including ourselves.

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Any color as long as it’s “nude”

02.06.2016

Intimate apparel that celebrates the many hues of nude

Fashion is having a kumbaya moment. From shoes to cosmetics, designers are celebrating the many hues of nude. Now, Naja has introduced Nude for all, a collection of intimate apparel in seven color options–from palest beige to very dark. All designed to enhance their wearer’s shape and body positivity.

Founders Catalina Girald and actress Gina Rodriguez wanted to create fashions that went beyond a pretty face and traditional lingerie model’s body. It is a brand with a strong point of view and reason for being. “There is nothing more encouraging than seeing the outpouring of love and necessity for inclusion. Not just in the industry, not just in our schools or workplace, but in our own journey of acceptance. To be seen, to be included, to be represented, to be uplifted, that is what this line is all about. Now we all get to go nude,” Rodriguez explained.

What Naja and other enlightened companies are saying is: diversity is beautiful. Candidates, take note.

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