In my other life, I’m a health coach focusing on women, weight and self-esteem. It helps that I was once a fat girl so this is not a theoretical exercise or cool “encore career.” It’s personal. Which is why I love these spots from Dove (“My Beauty”) and JC Penney (“Here I am”) celebrating body positivity and self-acceptance (if not pride).
We’ll know we have finally advanced as a species when love embraces all of us, including ourselves.
Fashion is having a kumbaya moment. From shoes to cosmetics, designers are celebrating the many hues of nude. Now, Naja has introduced Nude for all, a collection of intimate apparel in seven color options–from palest beige to very dark. All designed to enhance their wearer’s shape and body positivity.
Founders Catalina Girald and actress Gina Rodriguez wanted to create fashions that went beyond a pretty face and traditional lingerie model’s body. It is a brand with a strong point of view and reason for being. “There is nothing more encouraging than seeing the outpouring of love and necessity for inclusion. Not just in the industry, not just in our schools or workplace, but in our own journey of acceptance. To be seen, to be included, to be represented, to be uplifted, that is what this line is all about. Now we all get to go nude,” Rodriguez explained.
What Naja and other enlightened companies are saying is: diversity is beautiful. Candidates, take note.
I work out a lot and I’m a big fan of health trackers. But even the most slothful won’t be able to resist this delightful spot, appropriately titled “Dualities,” for the Fitbit Blaze. (Full disclosure: I’m a loyal Fitbit wearer.) From the music (Screamin’ Jay Hawkins’s “Little Demons”) to the action (a series of compellingly seamless match dissolves), the watch demonstrates in heart-pumping living color how exercise enriches even the most basic activities of daily living. The very definition of product as hero(ine).
AND TIED…On the other hand, there’s this, the very essence of a not-good-for-you food. Calorie content aside, was it really in the brand’s best interest to stake its intro on a confrontation between police and a civilian? With all the recent stories about tragic encounters, the spot screams “too soon.” Not to mention, unfunny and tasteless.