It’s a dog’s life

21.04.2015

We love our dogs. And they love us. Or at least they know how to fake it. When they look at us with those soulful eyes (and we look back), we’re flooded with oxytocin and bond like glue. In less skillful hands (paws?), the new Beneful dog food campaign could have been a mess of sentimentality. Instead, its sweet but snarky voice-overs set a scene that any dog owner can fall in love with. Sit. Stay. Watch.

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airbnb brings the magic home

05.04.2015
airbnb announces its expansion to Cuba in an ad whose minimalist design suggests the golden age of advertising

Bienvenido a casa cubana

While MadMen (returning tonight) takes pride in its fetish for period detail, airbnb brings to life the magic and modernist vibe from advertising’s golden age. A superlative ad in every way. 

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