Bread and circuses

15.08.2016

The Olympics are upon us. Which means inspiring athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?)

Still, attention must be paid. Herewith my medalists so far:

Gold: Dick’s Sporting Goods seems to have taken Carl Sagan’s words to heart with a visually arresting spot featuring the precious metals (and mettle) in all of us.

Silver: Michelob Ultra celebrates #Rio2016 with a hilarious mash-up of golf and futbol.

Bronze: The “anything you can do I can do better” prize is awarded to all the many marketers recognizing girl power in every field.

Lead: The biggest loser (for me, anyway) is GE, which seems to have fallen off the podium of creativity and good taste with its odd and awkward campaign, “Sarah.” What is this about? An important story is buried under cringe-worthy set-ups featuring a young engineer and her apparently on-the-spectrum brother. Why?

One more week to go and then the other games—the presidential campaign—begin in earnest. I’m rooting for the Giant Meteor.

The Olympics are upon us. Which means inspiring feats of athleticism, inane and offensive commentary (I’m talking to you, Al Trautwig) and testy technology. And, like all destination TV events, commercials. Lots and lots of commercials. (Is it me or do the pods seem excessively long?) Still, attention must be paid. Herewith my medalists so far: Gold: Dicks Sporting Goods seems to have taken Carl Sagan’s words to heart with a visually arresting spot featuring the precious metals (and mettle) in all of us. Silver: Michelob Ultra celebrates #Rio2016 with a hilarious mash-up of golf and futbol. Bronze: The “anything you can do I can do better” prize is awarded to all the many marketers recognizing girl power in every field. Lead: The biggest loser, for me, anyway is GE, which seems to have fallen off the podium of good taste and beautiful production values with its odd and awkward campaign, “Sarah.” What is this about? An important story is buried under cringe-worthy set-ups featuring a young engineer and her apparently on-the-spectrum brother. Why? One more week to go and then the other games—the presidential campaign—begin in earnest. I’m rooting for the Giant Meteor.

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