In the pantheon of pain, air travel ranks up there with root canal and tax prep. From security theatre to DVT-inducing seats, the reality of life in the air contrasts cruelly with the promise and romance of the open skies.
Not so with Delta Airlines whose new spot keeps its messaging focused on the horizon as it takes the viewer from take-off to flight–climbing from what could be a drudgery-laden trip to an adventure. Who knew a runway could be at once so hypnotic and exciting?
In the same vein, Honda takes automotive advertising in a different direction with an extraordinary stop-motion narrative that recounts the brand’s 60-year history. Every bit as mesmerizing as Delta’s, it’s proof that when you change your perspective, you can change the world.