It’s a dog’s life

21.04.2015

We love our dogs. And they love us. Or at least they know how to fake it. When they look at us with those soulful eyes (and we look back), we’re flooded with oxytocin and bond like glue. In less skillful hands (paws?), the new Beneful dog food campaign could have been a mess of sentimentality. Instead, its sweet but snarky voice-overs set a scene that any dog owner can fall in love with. Sit. Stay. Watch.

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