The one and only Cheerios does it again

17.10.2014

I just can’t quit The Roosevelts. So it was with a sensitized eye that I first saw “Third Shift,” the new spot from Cheerios that honors the bond between food and family. Shot in muted colors that bring to mind Depression-era newsreels or Dorothea Lange, it is utterly faithful to the brand’s longtime messaging and promise. Truly a commercial to “love.”

Leave a Reply

Your email address will not be published. Required fields are marked *

*

*