Apple serves up the schmaltz with its new 5s iPhone and “Chicken Fat”

29.06.2014

A confession: I was/am a major fan of “Flashdance.” Even now, whenever I hear the theme song (“What a feeling”) at the gym, it makes me smile and I push a little harder. Mock if you must.

I feel the same way about “Chicken Fat,” Apple’s new spot for its 5s iPhone. Yes, the song has a history and some may snicker at the corniness. But it’s beautiful storytelling, plugged into the zeitgeist of self-improvement  and empowerment (“You’re more powerful than you think.”) and, more importantly for the brand, promotes the benefits of personal health information technology in a very human and organic way.

Would write more but I’m running out to get in my 10,000 steps for the day.

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