Monthly Archives: January 2014

Medicare Advantage: fear and loathing on the special interest trail

27.01.2014

Fill in the blank: I’m (someone/something) and I vote. Today it’s the senior citizens’ turn, or rather, the insurance industry lobbyists’, who claim that the proposed $200 million cuts to Medicare Advantage will hurt seniors, leading to higher costs, lower benefits and more limited choices of providers and coverage options. Underwritten by the Coalition for…

Seven advertising and marketing trends to expect in 2014

06.01.2014

You don’t need a weatherman to know which way the marketing wind blows in 2014. Herewith, some trends to watch: 1. Personalization—Strengthening the always-on, personal one-on-one connection to brands will continue. NBC Nightly News with Brian Williams may be the first out of the box with a new tag: “It’s personal.” How truly beneficial this…

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