Of time, creativity and product demos

21.05.2013

My son, the millennial, graduated from college this past weekend so I am feeling very Tevye-ish (“Is this the little girl I carried, / Is this the little boy at play? / I don’t remember growing older, / When did they?”).

Here are two spots that communicate much more elegantly not only my feelings this day but also demonstrate how product attributes are only as recruiting as the stories we tell and the emotions we elicit.

Verizon’s spot for LG’s Lucid2 does an excellent job of likening the touch-screen operation to a mother’s caress.

And Getty promotes its extensive stock video collection with this traditional, but altogether captivating love story.

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